Branded

2012 "The Mad Cow"
4.6| 1h46m| R| en
Details

In a dystopian future, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy leads to an epic battle with hidden forces that control the world.

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Reviews

Ketrivie It isn't all that great, actually. Really cheesy and very predicable of how certain scenes are gonna turn play out. However, I guess that's the charm of it all, because I would consider this one of my guilty pleasures.
Invaderbank The film creates a perfect balance between action and depth of basic needs, in the midst of an infertile atmosphere.
filippaberry84 I think this is a new genre that they're all sort of working their way through it and haven't got all the kinks worked out yet but it's a genre that works for me.
Francene Odetta It's simply great fun, a winsome film and an occasionally over-the-top luxury fantasy that never flags.
andy_mcm Well, I didn't enjoy it, but if you are a fan of 1950's Hollywood B movie films, then maybe you will. I didn't think it was possible to have such rubbish effects these days and I can't decide if it was a deliberate parody or simply the result of a tiny budget.Interesting to see it reflect real life in 1980s Britain, when it was gripped by the fear of BSE, also known as Mad Cow Disease. The mawkish love story was not interesting. The idea of Lenin as the first marketing guru was a new one on me and was interesting.However, the moral was clumsy and obvious, as were the effects. The credits at the end was about the most visually attractive thing in the film.Not for me.
Roman Narusevich The movie describes the destruction of the World by greedy corporations as they battle between themselves over the minds of the people, using any dirty tricks to manipulate us into "slavery" and "worship" of the brands they advertise. The movie is trying to portray ordinary men as stupid animals, a flock of sheep, unable to think and reason, blindly following every advertisement they are shown on TV. In the end, the "good" Governments step in and "shield" the masses with regulation prohibiting advertising and branding at all. Then finally tranquility rests upon the World... The movie uses very graphic imaging to draw the evil of branding by private enterprises and suggests that only Governments should be allowed to engage into advertisement, using Soviet Union as an example... Truly a brilliant piece of Communist propaganda!
foolstao This movie is so badly put together that any merit of concept or acting just dies. It's the sort of fake intellectual dross that really stoned people think is profound. If a person suggests it to you ask them if they think it's strange that God spelled backwards is dog, it's the same crowd. Even though it's on netflix and you won't have to waste money on it it's not worth the hundred minutes of your life you could spend doing anything else. I gave it two stars because at some moments it almost seemed like a movie was about to start and the acting was fair, it's just the script direction and effects were like a high school project. I don't even think rifftrax could save this one.
ryandannar I wanted to like this film more than I did. I admire its ambition, and I like the way it sets out to satirize the advertising industry and its effect on us. Unfortunately, it seems that the filmmakers had problems shaping their material into an elegant, effective film."Branded" is entertaining throughout -- and sporadically brilliant! -- but most viewers will probably feel, as I did, that this movie is wildly uneven. The tone of the film shifts in bizarre and disorienting ways; important plot-points are barely touched-upon; great chunks of time are skipped, often revealing that our main characters have changed in ways that are so profound that it seems some kind of further explanation is required; some very clunky narration attempts to tie everything together.The problems lie mostly with the script, which can't seem to decide how seriously to take itself. In the film's earlier scenes, as the forces of evil begin shaping their bozo nightmare, the film often projects a winking, campy sort of vibe. Later, the film is solemn and reflective. Then, it's an angry political screed. Each of these pieces, individually, has its merits -- but they sit at odd angles to each other. Combine this with the film's fractured and episodic method of storytelling, and you end up with a film that plays like patchwork. It's entertaining, but I think there's a lot of unintended dissonance created by the film's cavalier approach.The acting is actually pretty good; these actors were given some tough material to work with, given the script's shifty nature. All the actors do their best to provide their characters with strong through-lines, and they mostly succeed. That is to say that, even though the script and the tone are all over the place, the actors do a good job of providing solid and centered performances. I was frankly surprised that the acting worked as well as it did in this film.The cinematography and effects are also worth a mention. The camera-work is top-notch, and the CGI "monsters" which appear in the film's final third are rather clever creations.Overall, I got the impression that this was a wildly ambitious project undertaken by a crew that wasn't quite up to the task. And yet, they succeeded in creating a great-looking film of ramshackle construction. It entertains and provokes some thought, and there is a great sense of enthusiasm in the production.

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