Generation Like

2014 "Are kids using social media or is social media using kids?"
7.1| 0h54m| en
Details

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

Director

Producted By

Public Broadcasting Service

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Reviews

Clevercell Very disappointing...
Chirphymium It's entirely possible that sending the audience out feeling lousy was intentional
Janae Milner Easily the biggest piece of Right wing non sense propaganda I ever saw.
Erica Derrick By the time the dramatic fireworks start popping off, each one feels earned.
Mr-Fusion At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary. The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize. It's a new (terrifying) spin on conformity.7/10