Greenes
Please don't spend money on this.
ClassyWas
Excellent, smart action film.
Billie Morin
This movie feels like it was made purely to piss off people who want good shows
Darin
One of the film's great tricks is that, for a time, you think it will go down a rabbit hole of unrealistic glorification.
Batkid1
The Plot: Clive Owen ( before he was in "The Bourne Identity," "King Arthur," "Elisabeth: The Golden Age," and "Sin CIty" ) plays a "hire" who drives people places they desperately need to go. Often times, they are working for something "top secret" and can only give our protagonist limited information. Also, this is meant to show off the BMW car and is executive-produced by Tony Scott, Ridley Scott and David Fincher ( Panic Room, Alien 3 ).Directed by John Woo ( The Killer, Hard Boiled and other violent HK films ), this tale involves our hero in some intense exchange that that involves twists and turns. I can't say anything without giving it way nor do I remember it as well as I possibly could so just watch it for what it's worth.
maxyg18
Clive Owen plays as a driver who has only a short limit of time to rescue a girl trapped inside the boot of a car at the water's edge and is only able to communicate with her by using his mobile phone. This is possibly the longest ad I've ever seen and is also directed by the fantastic John Woo. HOSTAGE (2002) been given 4/10 because it's not really that thrilling or action packed and has unfortunately very little of John Woo's directing style. Although it's an ad, Clive Owen does give a pretty good performance.This ad is not recommended, especially for the people who are fans of Woo.
Angry_Arguer
I don't know who in BMW is responsible for the "Hire" series but this is the best advertising I've ever seen. No longer are we bombarded with logos and SELL SELL SELL BUY BUY BUY images. Rather, we get a nifty little story that really doesn't make much sense, but it's all in good fun. Other companies need to try this approach.
Fred M. Hung
In their latest quarterly report, BMW recently cited higher than expected launch costs associated with the new Z4. From looking at films like Hostage and Ticker, it's easy to understand why.Hostage is a new breed of action shorts. By assembling John Woo's Hollywood A-list production crew, BMW along with Scott brothers Ridley and Tony have blended film and commercial into seemless product placement.The premise of Hostage is not exactly treading on new ground. A disgruntled employee is holding his former employer in the trunk of his car, and high tide threatens to drown her unless the FBI, with help from Clive Owen's The Driver, delivers $5 million.Woo's slick direction and gift of tension plays very well. Hostage is a taut thriller that both entertains and product places the new BMW Z4. No doubt the Driver films has already catapulted Clive Owen's career.For those who question BMW's business acumen, consider how many car commercials lay casualty to the Fast Forward button. BMW has correctly identified his target demographic, high end yuppies with disposable income and broadband connection, and created an not easily forgettable product placement. Doubting Thomas' out there can surf the BMWfilms website for other shorts like Powderkeg and Ticker. Trust me, you won't be disappointed.As for the car itself, well, if only it were a Bull market....
