Curapedi I cannot think of one single thing that I would change about this film. The acting is incomparable, the directing deft, and the writing poignantly brilliant.

Chirphymium It's entirely possible that sending the audience out feeling lousy was intentional

Nayan Gough A great movie, one of the best of this year. There was a bit of confusion at one point in the plot, but nothing serious.

Marva It is an exhilarating, distressing, funny and profound film, with one of the more memorable film scores in years,

atlasmb As a fan of Ginger Rogers, it was fun to see her in her first film for RKO, where she plays the part of Glory, a young woman whose fortunes changed when she was taken from an orphanage to play the role of radio's "Purity Girl"--a popular singer who is supposed to represent all that is virginal and pure.She is unhappy with her life, because the owner of the company that sponsors her show insists she play the innocent role twenty-four hours a day, while her greatest desire is to "sin and suffer"--frequent nightclubs, drink, and carouse with men.Being a pre-Code production, "Professional Sweetheart" is allowed liberties that will soon disappear from American screens, but like most of the titillation of its time, it consists primarily of suggestiveness.Backed by a great cast of character actors (e.g. Zasu Pitts and Franklin Pangborn), Ginger plays her part with spirit, but the script fizzles out slightly more than halfway through this mild comedy. In the end, the film's performances cannot raise it above the mediocrity of the story, but it has elements of entertainment and enjoyment.

calvinnme ... and by that I mean that from its beginnings, radio was very strict about the public persona of its radio stars, regardless of what they did in private. The year this film was made - 1933 - was the last full year in Hollywood where anything goes, although these films look like family fare by today's standards.In this environment, Ginger Rogers is given a dynamite role that really shows her flair for comedy. She plays Glory Eden, "The Purity Girl", the face - and voice - of the Ipsy-Wipsy Wash Cloth radio show. However, in private, the purity girl is the last thing she wants to be. Glory wants to go to Harlem night clubs, smoke, drink, eat rich food, and most of all have some male companionship. So the sponsors decide to appease her and meet her half way. They start a contest looking for the "ideal Anglo Saxon" - the film's words, not mine. They come up with a real naïve hayseed (Norman Foster as Jim Davey). He's a farmer from Kentucky who actually believes Glory's public image is real. He returns to New York with the show's sponsor and now Glory can go out to more public places since she has an "official" male escort.The one drawback to the film is you never see any real relationship form between the two. It's just suddenly there. Jim just asks Glory to marry him, she agrees - obviously from the heart, because she gives him a passionate kiss. Ipsy Wipsy head Samuel 'Sam' Ipswich claims he'll wait until after the wedding and as a PR stunt have Glory sign her new contract.But things run amok. After the wedding Jim sees Glory's true colors and they are scarlet not pure white. He decides to kidnap her and take her back to Kentucky to make a "good woman" out of her. There is an absolutely hilarious wedding night scene once Jim has her back in Kentucky that I will just let you watch. Let's just say that these two are absolutely perfect together in this scene that could have not been possible after the production code a year later.So now two competitors are looking for Glory - they think she's been kidnapped - and both want her to sign with them. At first they don't know where she's gone. How does this work out? I'll let you watch and find out.This film would have been good with just Norman Foster and Ginger Rogers. It is made great by all of the character actors running around busily in the background. Zasu Pitts is a dizzy reporter, Gregory Ratoff as Samuel Ipswich was born to play the over excited boss who is destined to die of a heart attack and loves firing people, Allen Jenkins and Frank McHugh are the assistants to their frantic bosses, and Edgar Kennedy is Ipswich's competition, trying to track down Glory so he can sign her to his own radio program.Best line of the film goes to Jim - "Please God, don't let her die! She's wicked, but I love her." Questions never resolved - Will Glory's maid get her own radio career? And what DID happen between Franklin Pangborn's character and Zasu Pitts when she found him in the closet without his pants? Enjoy this little piece of RKO zaniness. I know I did.

Al Westerfield This wonderful cast interacts with absolute precision, whether walking around a room or interrupting each others' wisecracks. The script and direction meld into an enjoyable film. What's best is that not one character ever removes his tongue from his cheek. They know it's not serious and so do we. It's just pure fun.Some reviewers say the film is heavily gay; I beg to differ. While Pangborn gives a few swishes, it's not entirely clear which side of the street he walks on until near the end. There Pitts see him in his underwear, feigns surprise and then walks into his room and closes the door. The rest is left to our imagination, but gay isn't part of it.This is a film to see again and again to appreciate great plotting and directing.

kidboots "Professional Sweetheart" proved to be an important picture for Ginger Rogers. She had just left Warners and went over to RKO for what she thought was yet another unpretentious programmer - and it was, sort of, but the script poked satirical fun at radio sponsors and commercialized purity. Frank Nugent, of the New York Times, who had never shown much interest in Ginger, thought that she had rarely been so entertaining. RKO thought she had a future and placed her under contract and even though she was soon over at Poverty Row filming "A Shriek in the Night", they remembered her when Dorothy Jordan dropped out of "Flying Down to Rio", giving her her first screen teaming with Fred Astaire.Miss Glory Eden (Rogers) is the Purity Girl of the air - the girl beloved by "dwellers in Manhattan penthouses and country folk on Main Street". She is supposed to represent everything sweet and good but she is getting pretty fed up with her lifestyle - the food she is forced to eat is healthy and bland - no champagne, caviar or chocolate for her and she longs to kick up her heels in a real New York nightclub with sexy underwear and a slinky dress. She feels she had more freedom back in the orphan's home. More than anything else Glory wants a man - a playboy!!! "No second hand goods for you"!!! Gregory Ratoff declares - "you must have a virgin"!!! Yes he really does say that!! In the same scene Glory bemoans the fact that she wants to be like her girlfriend - the one who came to town, found a man, got a fur coat and even got into trouble!!! Glory says enviously "Yes, she even got into trouble - but I'm not even getting there"!!! Pretty racy dialogue - even for a pre-code!!They (all the wonderful stable of character actors - Zasu Pitts, Frank McHugh, Franklin Pangborn) organise a "date" for her with one of her many fans, a taciturn country boy, Jim Davey (Norman Foster) who is suspicious of city slickers!!! There is so much publicity about her country sweetheart that the press demand a wedding!! - which takes place broadcast coast to coast!! It is orchestrated to the last degree - even to how much applause there is to be and there is even a reference to television when the wedding gifts are described. Lucien Littlefield describes them as high class and elegant but in reality they are cheap and tasteless.When a rival sponsor appears on the scene Jim realises that Glory's dreams of a house in the country, a little white picket fence etc was all talk and once she knows that the new contract carries no clauses - she can smoke, drink, go to nightclubs and eat chocolate she is eager to sign but Jim has a trick or two up his sleeve. He takes her to the country and she starts to thrive - all the skills she learned as an orphan - cooking, cleaning etc she just loves!! But all her domesticity goes out the window when she learns her maid has taken over her singing duties on the radio and the public love her!!!This is a really fun movie, all the team of wacky funsters are in it and because there are quite a few there is no chance that their comedy gets too much or too labored. Apart from the few I have already mentioned there is also Allen Jenkins and Sterling Holloway.