Smartorhypo Highly Overrated But Still Good

Claysaba Excellent, Without a doubt!!

Ariella Broughton It is neither dumb nor smart enough to be fun, and spends way too much time with its boring human characters.

Jerrie It's a good bad... and worth a popcorn matinée. While it's easy to lament what could have been...

charles000 Given how well this is put together (not to mention Amber Heard, who completely nails her character perfectly, and then some), it's a bit surprising this was not the big commercial success it could have been.At the very least, it certainly did not deserve the rotten tomatoes rating, and other critical reviews it received.But maybe, just maybe . . . that's the key to understanding this film, in that perhaps it strikes just a bit too close to home for many to actually feel comfortable with.For those obsessed with Utopian fantasy and political correctness, advanced warning: this is not for you.As so many of the other reviewers here have cited, this is a spectacular (if not more than a bit darkish) probe into the predatory, media frenzy driven universe of targeted demographic branding, and the uber self absorbed, shallow and soulless practitioners of this enterprise in its most extreme forms.Yes, this film is described as a "romcom", but actually, this is somewhat in its own category, not neatly crammed into thematic descriptive box, which may have also partially contributed to its unfortunate commercial demise.No, this is not a "feel good" fluffy film about girl meets boy in the corporate world and the adventures thereof. Far from it. But from an entirely different perspective, as a near perfect examination character study of the sorts of bizarre people and their personal demons one can encounter in this environment, Syrup delivers.As one who has actually spent a bit of time lurking about in the aforementioned environment, with said humanoids, with their personal demons ad nauseum and beyond, the stereotypes depicted here are all too real, and their existence as portrayed is, as previously suggested, perhaps much too close to home for some.As for the actual romance part of the story, yes, it is interesting in its own right, although the ending could have perhaps been a bit different (no spoilers here).But in the larger picture, as it were, the story (actually, there are several story threads woven together throughout) structure is more of a scaffold into which the various character studies are inserted, and a mosaic is constructed from which to get a glimpse into the dark intrigues of branding, targeted marketing, predatory media manipulation and beyond which has become the new norm of the millennial era.OK, that probably wasn't the most politically correct last bit of commentary, but perhaps a dose of reality might be an appropriate reference to work with here, as is the message of the film.Maybe not all will agree, but for my vote, a very solid 8.

mtmwallis compelling, clever, can't take your eyes off.doesn't go in the typical romcom direction everyone with a brain hates. people won't like this film because they won't get it. if you get it, you will love it.cleverer than limitless (the two are similar in the way your brain engages) in so many ways, and a much better script. just genuinely thought i was going to watch something which will send me to sleep it's just like every other film.no, engages you from the get-go, always keeping some mystery and spontaneity for the next twist, which you will not predict. now i am going to be up all night pondering!fantastic ending, fantastic film.

KineticSeoul This one tries to be cool, slick and witty. But it just comes off as dumb and superficial. Sure that maybe the point of this flick, but not when you don't believe what the narrator has to say most of the way through. This movie has problems with what it tries to make fun of. It's all style and image, but has no substance or intelligence to it. Although not believable but at least it starts out somewhat intriguing, but quickly loses it's flare and just becomes redundant. It's like watching a fairy tale version of the marketing world, which is fine but like I said this movie is boring. The humor is flat and just about everything about it is forgettable, including the dis-likable main characters. In another words it tries to create a image of it being professional, but underneath it all it's amateurishly done. At the end of it all, nothing seems to be resolved and far from it being satisfying.3/10

tmz_99 I suppose satire is a form of comedy, but if you're expecting laugh out loud moments, you're watching the wrong movie.Syrup is a well written, somewhat edgy drama/satire/romance based in the cut-throat world of marketing. The characters are lost, afloat in a world where image is everything, where their very selves are naught more than a reflection of marketing thrust upon them by multinational corporations.The crux of the irony in Syrup is even though the characters work in marketing, and play with the lives of others, their own lives are being driven by the same market forces. This makes for a poignant, thought provoking and oftentimes tragic movie. The acting is fairly solid, with the leads putting in convincing performances. It does seem (to someone to hasn't read the book) that some themes are left abridged and not fully explored but this doesn't detract from the fact this movie is a good watch.