GamerTab That was an excellent one.

Senteur As somebody who had not heard any of this before, it became a curious phenomenon to sit and watch a film and slowly have the realities begin to click into place.

Mabel Munoz Just intense enough to provide a much-needed diversion, just lightweight enough to make you forget about it soon after it’s over. It’s not exactly “good,” per se, but it does what it sets out to do in terms of putting us on edge, which makes it … successful?

Kinley This movie feels like it was made purely to piss off people who want good shows

saundersjan There's a profound and stark beauty to this movie, despite the horror of its subject matter. I saw this at the Melbourne premier in 2014 and was truly mesmerized. The most important movie of it's kind because it can reach across the divide of activists to the general film goer who simply appreciates a well-made documentary and indeed a thriller of a story line. Jo-Anne makes a most sympathetic yet clearly reluctant heroine, my heart ached for her and what she is compelled to do to make the world a better, more just place. A war correspondent indeed.I cannot rate this documentary highly enough. In short, I think it's stunning and should reach a much broader audience than it does.

lebqueen I found out about animal activist and photographer Jo-Ann McArthur a few years ago after I became vegan. I loved the authenticity of this doc film, as it was reflective of Jo-Ann's raw agonizing experience photographing and witnessing face-to-face the animals in exploitative industries, watching the suffering and feeling totally helpless, knowing the only thing she could do was document the atrocities and make it known to the masses all the wrongs and suffering occurring among the most vulnerable and helpless. A must watch...may it open your mind and heart to not only opt out of the fur and other skin industries but to live vegan.

Troy Coyle I watched this movie as part of the Documentary Edge Festival in Auckland today. I absolutely loved it and can't rate it highly enough. It will definitely appeal to those who are already converted to the idea that animals are treated as another nation, which we appear to be at war with. However, I think it will also appeal to others who try to understand the world around them and why there are so many people so very passionate about exposing the horrors of animal exploitation. We constantly complain about how the media keep us ill informed of the real issues, yet so many people are not interested in viewing any images that reflect the horrors of reality. This documentary shows the difficulty of engaging the mainstream media in such issues and through the eyes of someone who has chosen to dedicate her life to exposing reality in an attempt to get people to change how they perceive and interact with animals. We also get introduced to a range of very unique animal personalities, such as a rescue cow and her calf, and a rescue pig and her gorgeous rambunctious piglets- they all live in an animal sanctuary now. We also get to lock eyes with those who are not so fortunate- and we know that their fate lies with changes in market attitudes, such as not buying fur, not eating meat, not visiting dolphinariums or zoos. It seems like a massive challenge; to change consumer behaviours that are so ingrained in people's psyche but at least Jo-Anne McArthur is trying.

tonywohlfarth Documentaries are designed to educate, and that is the stated purpose of Liz Marshall's film. Two years in production, Marshall chooses to tell the story of the treatment of animals are through the eyes of activist Jo-Anne McCarthur. McArthur, a self professed animal-lover, beds down with cows, sheep, and pigs in her quest to demonstrate that animals are humans (www.torontopigsave.org). Marshall's film has a number of problems, but the main one is she became too close to her subject. In the credits, the Vancouver Aquarium is condemned as they refused to be interviewed. Perhaps they figured out in advance that her film was anything but balanced? Marshall also deliberately confuses the issues of animals raised for human consumption versus animal research and factory farms. Temple Grandin, who favours humane slaughter methods, is one of the only talking heads who doesn't buy McCarthur's party line "we love all animals"). Marshall is an accomplished film maker, and there can be no excuse for such a one-sided portrayal of a complex issue.