Morgan Spurlock (Academy Award Nominated Director of "Supersize Me") has spent the majority of his career turning the camera on himself, inviting the audience to be a part of his own life experiences. This time, he's refocusing his lens on the most innovative and intriguing individuals in our pop culture landscape, allowing the audience to experience what it's like to be at the pinnacle of an exciting and extraordinary career by being "a fly on the wall" during the course of a typical day. Each episode goes behind the scenes with today's leading figures - celebrities, musicians, comedians, dancers, entrepreneurs - literally chronicling one day in their lives in a half-hour documentary film.