When Madeline's sinuses act up, Dr. Cohn suggests she go someplace warm, so Lord Cucuface sends the girls to Cannes. Not heeding Miss Clavel's warning, Madeline stays on the beach all day, and gets sunburned, so she's forced to stay inside. She is so lonely and bored, Lord Cucuface asks his director friends to bring their latest movies - and, on Madeline's suggestion, a contest - The Cannes Film Festival is born.